28 Sep How fabulous photography can help sell your house.
Having trouble selling? In such a competitive and visual sector, it’s never been more important to have beautiful photography to showcase your home.
We live in a fast-moving age where time is at a premium. More and more we use images and video to convey our messages. Although we’re overwhelmed by images from Instagram, Facebook, Snapchat and the media in general, images hold great value when selling your home.
As the old proverb goes, “A picture is worth ten thousand words”.
There’s no doubt that there is a degree of intimacy and directness about photographs that a written description just cannot match. Photography now matters more than ever, but the relentless commoditisation of photos is a clear and present danger. Every mobile phone or device has a camera, but that doesn’t make the owner the next David Bailey.
So don’t be afraid to talk photography when you are negotiating terms with your estate agent. Our photography is always done by a professional photographer and is included as part of our service.
It doesn’t matter whether the photographs are in the negotiated percentage agency fee or agreed as a separate fee, but ensure the photographer is top notch and always ask to see previous work.
Your photos are there to tell a story; a story about the lifestyle available in your lovely home. Pictures are critical in standing out from the jumble of hundreds of property descriptions on the web or in jumping off the shelf in the agent’s office. There are no prizes for being complacent.
Less is more
It is also possible to overdo the number of photos. Just remember that sinking feeling you get when you notice that you are looking at image 23 of 56. A maximum of 10-15 photos is enough for most people’s short-term memory, including three “wow” shots and a “killer” shot for your thumbnail and brochure front.
Try night shots for that cosy feel or double exposure to bring the garden outside into the home. I had the photo below taken as a double exposed image – one image focused on the crisp interior and the other image focused on the garden.
Getting it wrong
There is a long list of common mistakes when it comes to property pictures and I see them almost every week. Watch out for the van parked in front of the home; blinds or curtains that have forgotten to be drawn; a kitchen so sterile that food preparation seems an improbable dream; photos of your downstairs toilet; the children’s football boots from last night’s practice. It can be amusing at times, but not when you’re trying to sell your home.
Another sin we see a lot of is not having pictures that are scaled correctly for the property portals. It’s easy to spot – they are the images with grey borders down each side.
It helps to look at your favourite glossy magazine. Just pause and look at the photography. Advertisers know that great photos really matter and that they catch the eye and pull the reader into the text.
You can also incorporate video footage of your home on property portals and agents’ websites. Increasing broadband speeds means they are becoming more mainstream, although there are still traps for the unwary. Photos display a carefully choreographed set of images of your home, while videos tend to display everything. An iPhone recording which judders around your home with a description as profound as “this is the kitchen, now we are moving into the living room” just doesn’t make the grade. You are selling your dream home, not showing off student accommodation. A video really has to be done well so it’s better to use a professional who will edit footage and add commentary or background music.
The newest kid on the block is drone photography; though a camera on the end of a pole can often does the job. Drone photography comes at a cost. But for the right house, it can transform the impression of space and grandeur.
If you’d like to learn more about how we can best showcase your home for sale, call us today on 01325-776424.