17 Dec Are You Ready For Boxing Day Bounce & New Year Surge?
When it comes to selling your home, you likely view spring as the traditional time to sell property in England. This is still the case for many people, but in recent years, there has been an evolution in the property market.The emergence of online property portals has changed the way buyers search for homes and engage with properties on the marketplace.
It is easy to see why January is a busier time of year for the property market than December. In the run-up to the festive period, a lot of people are far too busy to focus on their current or next home. Also, January is the ideal time of year to make a fresh start, and it stands to reason a lot of people are keen to move home at this time.
Boxing Day Bounce sees buyers looking before New Year
However, perhaps because of the competition in January, a significant number of buyers start their search at the tail end of the year. Rightmove figures have led to a phenomenon called The Boxing Day Bounce, and if you want your home to be seen by a lot of potential buyers, you need to have your property listed for the week which runs between Christmas and New Year.
In 2015, Rightmove released figures for the previous festive period. On Boxing Day, more than one million people were looking for a property on the site, and by the first full working day of the New Year, this figure had risen to 3 million people. That is a lot of people looking for a property, and if you are a vendor, you want to have your home listed and available for buyers to find.
There is no denying this time of year is an excellent time for people to relax and unwind. With smartphone and tablet technology improving all the time, people can watch their favourite boxset, film, TV show or big sporting event while multi-tasking on a property portal site.
Savvy buyers are looking now
Not all these viewers will move, but there is no getting away from the increased volume of traffic at this time, and there will be people who are keen to make a move. Rather than wait until January when everyone else is looking, savvy buyers want to improve their chances of finding their perfect home.
Therefore, you need to be present to meet this demand.
Remember that many vendors will wait until New Year to begin the sales process. Therefore, you can steal a march on these rivals by placing your home on the market before New Year, placing it in front of willing buyers.
If your main focus at this time of year is the festive season and ensuring your loved ones have a brilliant time, there is no need to deviate from that. The property market isn’t going anywhere, and there will be plenty of opportunities to sell your home in 2020.
However, if you want to enhance your chances of selling your home early in the New Year, contact Anthony Jones Properties. We are pleased to say we have helped many Darlington and Country Durham vendors sell their home. Whether you want to arrange a valuation for your home, or you need guidance in starting the sales process, contact us today, and we will be more than happy to assist you.